After successfully building the Compliance Hub, I was invited to start on this product with the premise that we needed a way to boost Deel AI and all of the internal content we have at Deel that's very rich but not accessible for our users.

The main goal of the project was to showcase Deel AI.
Similar to other AI chats out there, you can ask questions and get answers instantly, but the difference was that the content behind it was backed by Deel's team with updated data from every country and, the chery on top, it was aware of your entity to taylor the response even better.
You could approach it for an overview or ask direct questions about your workers.

After acquiring experience with the other Hub, I knew that we had to offer a way for clients to explore the product on their own if our goal was for them to care and cherish Deel AI, so we could slowly get them to notice the value instead of forcing it in another way.

I had learned that content regarding hiring guides or regulatory changes that could affect the client's workforce were something they had interest, so that was the my plan: create a place where clients (mostly HR representatives) would want to visit often to take advantage of knowledge about hiring plans and to keep up with global trends.

Finally, the decision was to shape this new area of the app like a social media platform. This would require the page the break the standard templates we had on other pages, but I thought it was worth to create this new experience mixing a feed made for the client with an AI agent ready to support with anything.

To make it more interesting, for the search page the layout wasn't just the same as the home page with the results, they had a more intricate card layout. The plan was to aim for the best result to be highlighted, but also make people want to explore a bit more.

To achieve this, I applied the golden ratio for each group of 4 cards which made the result. That way, the page looks more dynamic and prone to be discovered beyond just the first article.

Pretty straightforward solution for the article page. After investing on the home and search, I felt it was necessary to add a regular page for the reading part of the exprience to be calm and focused.

For this page is especially necessary to highlight how Deel AI box changes and adapts to the user's context. The initial prompts showing on the chat change and help users with common questions from both our internal database or from other users. This is also true for the chat on the home page and search page.

Pretty self explanatory page. Everything you saved on other pages come directly to here. One of the compromises from this page was that I wanted to remove the AI box from here. My assumption was that in a page curated by you, you don't need a lot of assistance to guide, so I'd remove, but since we wanted to push Deel AI quite a lot, it ended up staying after some discussion.

A trade off I made was to not have any grouping for this page. Users would be able to combine multiple articles into "Onboarding tips" and always have them quickly available for the future. This feature was expected to take some extra time and could delay our delivery, so I dropped and planned for a v2.

• The Knowledge Hub proved that AI adoption doesn’t come from marketing banners — it comes from embedding AI where users already find value.
• The more human and content-driven the experience feels, the more likely users are to return — even in B2B tools.
• Projects will never be done, so cutting off less important parts shouldn't feel as bad. Just keep working on it for the next version and it'll get there before you know it.
• This project required close partnership with legal, operations, AI, and marketing teams. By aligning everyone around a shared narrative we got even better results than expected.